ONCE UPON A FARM

2022–PRESENT

Colorful, warm, welcoming, modern. We work with Once Upon a Farm to strategically evolve creative as the brand expands consumer groups, product offerings, wholesale accounts, and e-comm business. This work includes updated photography standards, color palette, typography standards, and art direction for advertising, packaging, and digital design and working closely with the in-house team and third-party vendors to achieve desired results. We budget-consciously modernized creative approaches and resources for this growing CPG brand.

We also had the pleasure of working with Zambezi and director team Sam+Arturo on the brand’s first big commercial, The Goodness Inside.

We provided Art Direction, script editing, and on-set brand direction for this adorable spot featuring co-founder Jennifer Garner and a delightful group of kids.

SERVICES

Creative Direction
Art Direction
Brand Standards
Campaign Concepting
Print & Digital Design Direction